Mind the Gap
B2B technology companies trust me to bridge the gap in their executive marketing leadership.
Paratrooper: a member of a military unit trained to parachute into combat areas and make way for the infantry
Marketing paratrooper:
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Brings depth of marketing expertise to teams
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Quickly engages and pursues path of highest value
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Paves the way for an effective plan
About
Each business situation is unique and a gap in marketing leadership requires a bespoke approach. Whether covering maternity leave, or helping to bridge the gap between CMOs, I am able to jump in and keep things humming, or sometimes, kick-start the engine if that's required.
I've been doing this for almost a decade, before words like interim or fractional were being used.
A Few of the Companies I've Worked With
My Services
Interim CMO
Fractional CMO
Your engine cannot afford to stall in absence of marketing leadership. I jump into the situation full-time in order to bridge the gap. This could be a parental leave, or, you may be hunting for the permanent leader and not having any luck yet.
Part-time marketing leadership to support your existing team. You're not ready for someone full-time and permanent and want to benefit from the power of an experience pro at the table.
Advisor
You've believe in the marketing leader you've selected for the team and want them to have every point of support to be successful. They're earlier in their career and would benefit - as will your business - from experience.
Project-based
Something specific you're trying to accomplish? Have a CMO that needs boost capacity with someone who isn't competing for thier job? Bring in a pro who knows how to work in partnership with existing leadership.
CSO of Training Software Company
"Tanya is a can-do Interim CMO. She joined OpenSesame and instantly made a positive impact. Tanya is team oriented, data driven, caring, and a super competent CMO. If you have a fractional or interim need for marketing leadership call Tanya. I would absolutely hire her again. Thank you Tanya for your interim outstanding leadership."
CEO of Precision Medicine Technology Company
“Tanya jumped in with both feet to help Velsera significantly up its marketing game. She helped us shape our messaging to align with our strategic priorities; kick-start our digital marketing; take a data-driven approach to refocus our spend on higher value adding tasks; launch a new website; and perhaps most satisfying of all was seeing her coach, develop and build out a fantastic team to take us forward. I found Tanya to be an extremely pragmatic versatile and patient leader and any business should be delighted to get a chance to work with her!"
CEO HR Tech Company
“Tanya provided great value to our team at Learnsoft in jump starting our marketing efforts. Tanya brought great experience, ideas, strategy, and most importantly energy to our efforts as we built our team while also navigating a great deal of change. She also helped recruit and identify a permanent marketing leader for our next phase of growth. Tanya is a great marketer and leader!”
More Nice Things People Say
CMO & Chief People Officer
"Tanya is smart, straight talking, strategic, highly commercial, and deeply knowledgeable. She asks the tough questions; helps you think differently and is laser focused on getting results by translating strategy into execution. Tanya has a huge capacity, is action-oriented and is a practical marketer. She ensures that the things that get done, add the value."
Board Director & CEO
"Tanya is a no nonsense, effective marketing leader. Her dynamic approach to problem solving was always results oriented. I recommend her highly."
Founder & CEO
"Tanya joined right before the company was acquired, and I distinctly remember how well she quarterbacked all aspects of the news from all angles. She further has taken a leadership role in many areas of the business, taking over sales for a period of time (don't let the marketing title fool you - she can run sales too ;), and leading the organization transition after the merger. Tanya is a great asset for any company, both on a cultural and leadership level."
Contact Me
Have questions or want to start a project? Reach out today and let's keep growing.