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MIND THE GAP
B2B technology companies trust me to bridge the gap in their executive marketing leadership.
Paratrooper: a member of a military unit trained to parachute into combat areas and make way for the infantry
Marketing paratrooper: I parachute into complex situations to create clarity, credibility and measurable progress. ​
A Few of the Companies I've Worked With
When I'm Brought In
Gap in leadership (planned or unplanned)
Growth has stalled
Marketing has lost credibility
A new CEO or investor mandate requires implementation
Teams are busy with unknown impact
CSO of Training Software Company
"Tanya is a can-do Interim CMO. She joined OpenSesame and instantly made a positive impact. Tanya is team oriented, data driven, caring, and a super competent CMO. If you have a fractional or interim need for marketing leadership call Tanya. I would absolutely hire her again. Thank you Tanya for your interim outstanding leadership."
CEO of Precision Medicine Technology Company
“Tanya jumped in with both feet to help Velsera significantly up its marketing game. She helped us shape our messaging to align with our strategic priorities; kick-start our digital marketing; take a data-driven approach to refocus our spend on higher value adding tasks; launch a new website; and perhaps most satisfying of all was seeing her coach, develop and build out a fantastic team to take us forward. I found Tanya to be an extremely pragmatic versatile and patient leader and any business should be delighted to get a chance to work with her!"
CEO HR Tech Company
“Tanya provided great value to our team at Learnsoft in jump starting our marketing efforts. Tanya brought great experience, ideas, strategy, and most importantly energy to our efforts as we built our team while also navigating a great deal of change. She also helped recruit and identify a permanent marketing leader for our next phase of growth. Tanya is a great marketer and leader!”
How I Work
Assess Quickly
Decide Clearly
Engage Stakeholders
Execute with Accountability
More Nice Things People Say
CMO & Chief People Officer
"Tanya is smart, straight talking, strategic, highly commercial, and deeply knowledgeable. She asks the tough questions; helps you think differently and is laser focused on getting results by translating strategy into execution. Tanya has a huge capacity, is action-oriented and is a practical marketer. She ensures that the things that get done, add the value."
Board Director & CEO
"Tanya is a no nonsense, effective marketing leader. Her dynamic approach to problem solving was always results oriented. I recommend her highly."
Founder & CEO
"Tanya joined right before the company was acquired, and I distinctly remember how well she quarterbacked all aspects of the news from all angles. She further has taken a leadership role in many areas of the business, taking over sales for a period of time (don't let the marketing title fool you - she can run sales too ;), and leading the organization transition after the merger. Tanya is a great asset for any company, both on a cultural and leadership level."
About Me
Why do professionals trust me with this important work? 25+ years in the B2B tech sector, I’ve got successful exits under my belt and have navigated growth-building for both Fortune 100 and Series A technology companies alike.
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